For me since Instagram is more picture based, it works really well cause I’m a tattoo artist. So getting a good following on Instagram = sales and makes me money.
If you have customers that come for your services because they saw Instagram posts it would make sense to use it,I do graphics and only once got a job Insta related,whats your secret?
Post often. If people see your art frequently, then the next time they need some art they will think about you. Humans have short attention span. A couple posts each week is ideal.