We need a marketing buzzword. 0-conf has no meaning to someone who doesn't know the protocol. "Instant" something?
Here are some ideas: Zero Wait, Flash Transactions, Instant Transactions, Snap-Instant, Zero Flash Payments. *shrug* Hope this will help get the brain juices flowing for others.
I like Flash. "BCH Flash accepted here." BCH Flash could be marketed as pay-and-go. A visual guide could demonstrate no tokens, no buying into LN, no separate wallets. "It just works"
Idk, flash sounds too buzzy, doesn't feel real. Also, we only need to market "Bitcoin" itself as pay-and-go, not some obscure buzzword. Keep it as dumb as possible