Ditto but I think the first major hurdle is making sure the site isn't point "exclusively" to crypto enthusiasts...
...I've tried telling people about memo but they are immediately scared by the mention of Bitcoin, let alone explaining the whole BCH/BTC thing since they've only heard of Bitcoin.
I feel like it takes a certain kind of person to be using memo right now. I think mainstream users will come when the platform is ready. But yes, the faster the better.
Fully agree, currently memo user are of a certain world (eg crypto enthusiasts). Once there's more general use and funding on new accounts things should snowball.