independent p2p money is the selling point and adoption matters only at this stage.
It's grassroots movement so everyone should start working. There's a lot to do and build.
but that doesnt resonate with the general population. People (eg mom or grandmother) do not know (or care) why money should be independent or p2p.
(Many of the same educational challenges ancaps/libertarians face vis-a-vis force). At least comfortable, middle to upper-class ppl in West dont understand why these are good things.