PSA: the best PR firms use professional hedge fund traders to coordinate their timing to make it *look* like the price pump is due to news. In reality, it was going to happen regardless.
I always thought it was the other way around => tje best hedge fund traders are using PR firms to coordinate their timing
And if I were realllly unscrupulous I'd be selling just enough to press the price down until the second the news gets released. Then I'd buy a bunch to get the rally started.
I know that if it were me I'd have the traders on the phone when I was scheduling the press release. Basically yes, short term valuations are just expensive billboards.