When we say things like "Backup your seed, public/private key, immutable public ledger, address reuse, 0-config, block time, miner fee" ect we sound like the LN guy to the uninitiated.
Maybe we can in the layers on top - like regular people using Bitcoin banks though they will also have the possibility to hold their own keys which is what gives the freedom.
The important part is to have the option, people should be free to chose if they want to be their own bank or if they want their bank to the their bank. Everyone is free to chose:)
