The Blockchain is a poor means of storage. Is there a desire to store a file forever on the blockchain? With OP_Return you have a timestamp of the file so as to prove that it existed.
Under that argument, memo probably shouldn't be on the blockchain either.
Words can be more powerful than even large sums of money. Worth of Martin Luther King Jr's speech? Worth of whistleblowers' data? Worth of censorship exposure?
I view Memo as a nice proof-of-concept, but long form / high volume storage will be better served by other blockchains or solutions long term, and then this tech will fade out. My 2c.
I actually tried the "multiple blockchains" strategy with data in mind. It introduces more attack vectors than just IPFS. It might work in some cases tho.
Maybe we need a way to incentive archival nodes. If eventually there's a lot of data, we could develop something like swarm nodes: parts of the blockchain stored in multiple nodes.
not all data must be stored on one single blockchain. "just because you can, doesn't mean you should." Why not long form hi def video content? because it'll get priced out one day.
Why memo (the protocol) is important is not due to storage but due to uncensorable communication and identity ownership. All OP_RETURN data can be pruned.
Because there isn't ownership in IPFS. The blockchain allows identity ownership. Also, all transactions are viewed the same as long as you pay, so communications (txs) aren't censored