The branding name does matter. It's not everything but it's big. BCH also has eco system behind it. SV has nothing at this point. SV should have just added replay protection.
"The branding name does matter." That's what I meant when I said it would still be (called) Bitcoin. Nobody asks if they take BTC, they say Bitcoin. Replay protection is anti-bitcoin.
Stupid exchanges would be sued for market manipulation and lose they KYC/AML licenses or whatever fiat requires. New exchanges would take their place overnight.