The mute function should only work on a per account basis. The post will still show on the blockchain and as a default until an account mutes that person.
I'm not trying to be critical but what do you pay #Memo?
Nobody pays memo, but I want it to be substantial content, not ads and people telling me that Obama fucked my wife and is the antichrist gay lizard jew muslim.
Not what I want to see, but what I don't want to see. I just want a way for users to be able to hide/mute content that they don't like. As Memo grows, so will incentive to spam ads.