People have been paying top dollar for rare digital assets for years. World of Warcraft mounts, RuneScape cosmetic items, Counter Strike weapon skins... For many the $egg is an investment because they trust that Twetch will succeed.
https://twetch.app/t/8bb9024ebe55473353d3cf9f5c7d600a1049fff7bc41b7eefa5d7b4a2de8f0b8