The more I fantasize about Memo as a global social network the more I think 0x6d won’t be a definitive code of the protocol. More like the first byte that defines a thematic branch.
6a is op_return, 02 is 'push 2 bytes on stack' 6d01 are those two 'set name' bytes, 06 is 'push 6 bytes on stack', 746573742032 are those six bytes which equal to 'test 2' in UTF-8.