Miners run the show. People are claiming economic nodes like Coinbase or other exchanges determine the longest chain - they do not, nor do users. All they can do is sell coins
In hopes of influencing the price in an attempt to disagree with the miners. Only in a case where the miners do something absurd like increase supply of coins would this be effective
A good example of this is Coingeek exclusively mining BCH - if they followed the market, they would mine BTC for more profit, but they have too much resolve despite 'market forces'