We need a marketing buzzword. 0-conf has no meaning to someone who doesn't know the protocol. "Instant" something?
all BCH txs are instant. most are accepted 0-conf, this takes < 2 secs. certain sensitive ones (e.g. depositing to an exchange) require extra security for the recipient ...
(b) there are paid services that will analyze an incoming tx and let the recipient know (with insurance) if it is safe to accept. (e.g. http://www.gap600.com)