I doubt Joey "Trend" understands that a real trend is based on mass appeal & genuine interest, not artificial flooding of pathetic messages begging for attention. I doubt he's really an expert at all.
Rampant spamming and abuse of the commons that we all share is exactly what the #fuckingcapitalists have done throughout all of human history. Their endless greed and insane ego harm us all.
If your product/service can only survive because you have to shove it in everyone's face then it probably isn't that good. Advertisements would be assholes in human form.